What changes

Before and after

Every client gets their own before and after numbers, measured from their own leads. Toggle to see the shift.

Why speed matters

The research backs this up

This isn't just a hunch. Independent research on sales lead response time backs up why speed and persistence move the needle.

100×

more likely to connect with a lead when you call within 5 minutes instead of 30

21×

more likely to qualify that lead, same 5-minute window versus 30

7×

more likely to qualify a web lead when you contact it within an hour, versus waiting just one more hour

60×

more likely to qualify that lead within an hour than if you wait a full 24 hours

In the same research, an audit of 2,241 companies found only 37% responded to a web lead within an hour, and 23% never responded at all. The companies that did respond averaged 42 hours to first contact.

Sources: Oldroyd, J. & Elkington, D., Lead Response Management Study, InsideSales.com, 2007, conducted with research support from MIT. · Oldroyd, J., McElheran, K., & Elkington, D., “The Short Life of Online Sales Leads,” Harvard Business Review, Vol. 89 No. 3, March 2011.

First response

Hours, or the next dayUnder 60 seconds

Follow‑up attempts

2 to 42 to 4

After‑hours leads

Ignored until morningAnswered right away

Where leads live

Scattered across toolsOne CRM

Tracking

NoneEvery touch counted

Staff time

Chasing cold leadsTalking to people who respond

This becomes your case study after the first few weeks.

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